Social
Media Marketing has changed in a course of a few years and over ninety-seven
percent of consumers now use online media when researching products or
services. The overall concern with the huge
presence of
online marketing is the overly-saturated exposure of
alcohol advertisement to youth.
A new research, published in the Medical Journal ofAustralia, surveyed the Twitter use by the seven most powerful global
alcohol brands - including Corona, Heineken, Smirnoff and Jack Daniels in over
six months.
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