Funding Opportunity for Year 3 Community Transformation Grants

 

Photo Credit: CDC

 

 

The Fund for Public Health in New York (FPHNY), on behalf of the New York City Department of Health and Mental Hygiene (NYC DOHMH) and the Partnership for a Healthier New York City, is excited to announce this RFP opportunity for local community-based organizations to help create a Healthier NYC. In an effort to advance its work in New York City, the Partnership for a Healthier New York City is seeking community-based organizations that have interests in healthy eating, active living, tobacco free living and reducing underage and excessive alcohol use, to work with experienced coalitions on new projects.  As part of the City’s efforts, funded by a Community Transformation Grant from the Centers for Disease Control and Prevention, the Partnership is seeking to fund work within each borough to further the progress in creating a healthier city. 

The RFP and attachments are posted on the FPHNY website. Each applicant must submit an electronic copy of the application. The file should be in PDF (Portable Document Format). Applicants should submit a single PDF file with their complete proposal. All proposals in response to this RFP must be e-mailed to the following address, no later than Wednesday, October 2, 2013 at 5:00pm EST

 

For more information, contact: Emily Weiser (eweiser@fphny.org) or visit their website

 

US Launches New Batch of Graphic Anti-Smoking Ads

Photo Credit: CDC

 

US health officials launched a hard-hitting offensive on Thursday aimed at slashing the numbers of smokers across the country, following the success of a similar campaign last year.

The new campaign encourages smokers to kick the habit with a series of advertisements spotlighting the wrenching personal stories of individuals battling smoking-related illnesses or diseases.

 

READ FEATURE ARTICLE: ABC 6 On Your Side

 

 

 

Can Electronic Cigarettes Challenge Big Tobacco?

A curious television commercial aired across the U.S. last month that, until its final few seconds, was indistinguishable from an ad for cigarettes — even though such advertising has been banned from broadcast TV for four decades.

In the television spot, the “cigarette” smoke, ash tip and flame look real. The carton looks authentic. The man smoking it looks satisfied.

The smoke, however, is vapor. The ash tip, plastic. The flame, simulated. The “cigarette” is a so-called electronic cigarette — in this case, an NJOY King, the first smokeless, nicotine-delivering, cigarette-like object that (at least according to its manufacturer) looks and feels and “smokes” like the real thing. Television commercials for NJOY Kings began running nationally in early December, making it the first smoking ad to run since Jan. 1, 1971, when Virginia Slims ran one final commercial a minute before the midnight deadline during The Tonight Show Starring Johnny Carson. (President Nixon had signed legislation banning cigarette ads on TV and radio the year before.)

E-cigarettes, invented in 2003, currently account for less than 1% of the $80 billion U.S. cigarette market. But they are growing rapidly: UBS projects that sales, which have doubled every year since 2008, will reach $1 billion in 2013. Numbers like that have put Big Tobacco on notice. “Consumption of e-cigs may overtake traditional cigarettes in the next decade,” predicts Wells Fargo analyst Bonnie Herzog. “And they’ll only evolve and improve as time goes forward — at far less risk. The technology portion of it is sort of like Apple. This is just Version 1.”

 

Read more: TIME: Business & Money

Related Article: Campaigns for E-Cigarettes Borrow From Tobacco's Hey Day (12/5/12)