Infographics & data visualization turn data into stories

Infographic: Social Brite

Article by Julia Reich

Most organizations have important data to present to their clients, members, boards of directors and other constituencies. Yet who has time to read or understand the reports, charts and diagrams created by your overworked staff?

Infographics are a communication trend that’s all about displaying data in an attractive, easily digestible format. With their unique combination of images and words, infographics are a powerful storytelling tool. It’s a way to take all that data you’ve collected about the great things your organization does and use it for social good purposes – to illustrate timelines, histories, relationships, the impact of a program and much more.

Removing a barrier to understanding

Ceci Dadisman, the director of marketing and public relations at Palm Beach Opera in West Palm Beach, Fla., used an infographic to promote her group’s 50th Anniversary Season. She says, “Opera, ballet and symphony are such complicated art forms. We are always trying to explain it simply in a nonthreatening way. Infographics  are a good way to explain what opera is with some facts anyone could understand.”

Article continues: Social Brite