Take Back 420: What Can You Do?

Logo Credit: Toke of the Town

Every year on April 20^th or 420, marijuana users and marijuana enthusiasts celebrate an unofficial marijuana holiday or sorts. In doing so, people celebrate and may use the drug on this day more than any others. Unfortunately for our youth, attention given to drugs in this way can send dangerous messages that encourage use and experimentation.

What can you do?

Create your own take back 420 initiative.  Instead of allowing marijuana enthusiasts to take all of the attention on this day; take the day back by creating events and activities that encourage positive behavior and spread alternative messages.

Check out the full “take back 420” article on our website

Click on the links below to see examples of “take back 420” initiatives.

·         Douglas County Coalition organizes “take back 420 day

·         Drug prevention organizations take back 420

·         North Coastal Prevention Coalitions organizes “420 remix”

Summary Written by Jared Anthony, Trainer, NYC Prevention Resource Center