US: Heineken targets ethnic drinkers with slim can roll-out

Photo Credit: Heineken

Heineken is set to launch its flagship namesake beer brand in a slim can format in the US. The brewer's US unit said late yesterday (27 January) that the 8.5oz cans, a picture of which can be seen by clicking through on the logo on the right, will roll out nation-wide from 1 March. Available in 12-packs, the company hopes the cans will tap.... READ MORE